ToolsAdobe Firefly

CategoryGenerative AI

This page showcases my hands-on exploration of Adobe Firefly, Adobe’s generative AI creative suite. These projects weren’t just experiments in what looks cool — they were deliberate tests of different AI image and video generation capabilities, each one targeting a distinct use case that marketers, designers, and brand teams are already putting to work.

Image-to-Cartoon Transformation

I started with a photo of my dog and used Firefly to transform it into a cartoon illustration. Then I took all four of my dogs and did the same — and assembled the results into a custom LinkedIn header. This demonstrates Firefly’s style transfer capability and its practical application in personal branding and social media creative.

Text-to-Video

I generated a short video of my dog running down a road toward the camera, then sitting and smiling — created entirely from a text prompt, with no footage involved. This is a glimpse at where AI video is heading: describing a scene in words and letting the AI build it frame by frame.

Text-to-Image — Conceptual Storytelling

I prompted Firefly to generate an image of butterflies flying through the air, transitioning from black and white into full rainbow color. This wasn’t just an aesthetic choice — it was a deliberate test of how well the model interprets metaphor and visual narrative through language alone. The result demonstrates how marketers can translate abstract concepts into compelling visuals.

Text Effects

I applied Firefly’s text effects feature to the word Jewelry, prompting it to render the letters in gemstones. This capability has immediate, practical applications in packaging design, promotional graphics, social content, and brand campaigns — no Photoshop expertise required.

Product Mockup — Text-to-Image

Perhaps the most commercially significant project on this page: I used text-to-image generation to create a beverage can with a custom butterfly design and label, placed inside a realistic bar scene. This is a working example of AI-generated product visualization.

The bigger picture

What Firefly represents isn’t just a faster way to make images. It’s a fundamental shift in who gets to create professional-grade visual content — and how quickly. A marketer who can write a strong prompt is now also a visual content producer. These projects are my proof of concept for that idea.

ToolsClaude

ModelsSonnet 4.6

Every mortgage calculator I found online came with a catch — submit your email, accept the spam, and brace for the sales calls. I just wanted to do some math.

So I built my own.

Using AI as my development partner, I created a clean, fully functional mortgage calculator that lives right here on my site — no forms, no data collection, no strings attached. It calculates monthly payments, total interest paid, and total cost of the loan based on home price, down payment, interest rate, and loan term.

What this demonstrates:

This project might be the most honest illustration of what AI-assisted development actually unlocks. I'm not a developer. But I had a clear problem, a specific vision for the solution, and AI as a capable collaborator. The result is a working tool I use myself — built in a fraction of the time it would have taken through traditional means.

It also makes a quiet but important point: when AI lowers the barrier to building, you stop being dependent on products that monetize your attention. You just build what you need.

ToolsHeyGen, Argil

ModelsSeedance 2, Eleven Labs and Flux

This page documents my hands-on exploration of AI video synthesis and synthetic media — one of the fastest-moving and most consequential areas in AI for marketers and content creators.

Using HeyGen and Argil.ai, I experimented with two distinct capabilities:

Animated Video from a Static Image

I transformed a single photograph of myself into an animated, speaking video persona. No camera. No recording setup. Just a photo, a script, and an AI engine that handles the rest. This technology is already being used by brands, educators, and creators to produce polished video content at a fraction of traditional production costs.

AI Clone — Voice + Likeness

I created a full digital clone of myself by combining voice cloning with image synthesis. The result is an AI-generated version of me that can deliver scripted content in my own voice and with my own appearance. I wrote the script, directed the output, and produced a short video — entirely without stepping in front of a camera.

Why this matters for marketers

Video is the highest-performing content format across virtually every platform — and it has always been the most resource-intensive to produce. AI video synthesis changes that equation dramatically. A marketer who understands these tools can produce personalized, scalable video content without a production budget, a studio, or on-camera confidence.

ToolsClaude

ModelsSonnet 4.6

With a July 4th walking event on the calendar, I needed a way to structure and track a 14-week training plan. Instead of downloading a generic app, I worked with AI to build one from scratch — customized exactly to my goals. The Walking Tracker is a fully functional web tool that:

• Accepts your event date, goal distance, and preferred walking days
• Auto-generates a progressive weekly training plan that builds mileage toward your goal
• Tracks logged miles for each session
• Displays an overall progress bar so you always know where you stand in your training arc

What this demonstrates: This project shows how AI can accelerate the development of personal productivity tools — even for someone without a traditional coding background. The ability to describe what you need, iterate with AI, and ship something that actually works is one of the most practical skills in the modern AI toolkit.

ToolsClaude

ModelsSonnet 4.6